Helping Turn Contractors' Best Work Into Their Best Ad.
Avalon Media is a nationwide agency that films real contractors on real jobs — then runs the Meta campaigns behind that footage. No stock clips. No AI slop. Your actual work, in front of ready-to-buy homeowners.
We Show Up With The Cameras. You Keep Working.
We come to your job site and film
A real shoot day with our team and our gear. Your owner or foreman on camera, your crew working, your finished jobs. We handle the direction, the scripts, and the edit — you keep swinging a hammer.
We launch everything on Meta
We build the campaigns, write the offer, and run Facebook and Instagram in your service area. Testing, budget, creative rotation — all of it sits on our side of the table.
Booked estimates land in your CRM
Every lead comes in with their contact info, the job they want, and their timeline — already sitting in your pipeline. All that's left for you is to show up and close them.
Real Crews. Real Footage. Real Numbers.
No mocked-up dashboards. Contractors we've filmed, and what the ads did after.
Added $100k in 30 days in cabinet refacing jobs, all from our on-the-jobsite Facebook ads — with only a little over $1,000 in ad spend.
Meet The Team Behind The Camera.
Your shoot is run by us or a videographer we've vetted and trained ourselves. Either way, the campaigns behind that footage are built and managed by the two owners. You deal with us directly — no account managers, no handoffs.
Tired Of Agencies That Take Your Money, Send You Junk Leads, And Represent Your Business With Stock Footage?
You're not the problem. The way most agencies work with contractors is broken. These are the four complaints we hear over and over.
The ads aren't actually yours
A stock kitchen. An AI voiceover. A truck with somebody else's wrap on it. A homeowner can tell in half a second that none of it is your work — so nothing in the ad proves you can do the job.
Your lead was sold to five competitors
You call a homeowner who already heard four pitches before lunch. The only thing left to compete on is price, and that's a race to the bottom, not a pipeline.
Nobody picks up after the retainer clears
Month one is all onboarding calls. By month three the campaigns are stale, the leads have dried up, and your account manager has been "in a meeting" for three weeks.
You're paying for clicks, not jobs
Impressions, CPMs, and a dashboard full of numbers that never turn into a signed estimate in somebody's driveway. Reach doesn't pay your crew on Friday.
Marketing For Contractors Is Far Simpler Than The Industry Pretends.
Attribution models, funnels stacked on funnels, dashboards nobody reads. The complexity keeps agencies employed and keeps contractors guessing where the money went.
The formula hasn't changed, and it doesn't need to.
A real person on camera
Someone who actually runs the business, talking the way they talk on a job site.
The actual work, by the actual team
Your crew, your trucks, your finished jobs. Proof instead of promises.
An offer worth picking up the phone for
Put in front of homeowners in the service area you actually want to work in.
Do those three things and the ad becomes a no-brainer for the homeowner watching it.
The reason most contractors haven't seen this work isn't strategy. It's that nobody ever came out and filmed them properly. We're a media team first — the ads are how the footage gets to work.
Book a free strategy callOwner — Alex Uralli
“Candid picture of him probably yelling at somebody on the job.”
Built By A Camera Crew, Not A Media Buyer.
Avalon Media started as a production company filming automotive and home service work in Michigan. The ads came later, once it was obvious that the footage was the part everyone else was getting wrong.
We still run it that way. We fly or drive to your job site, we shoot it ourselves, and we own the campaigns that footage runs in. You get every file we shoot — it's yours, whether you stay with us or not.
Ready To Start Running Estimates With Leads That Already Know Your Face?
15 minutes. We'll look at your service area, your current ads, and what your first month would look like. If you're not a fit, we'll tell you.
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